What do you do when no one is booking?

Your business is a reflection of you. If your diary is empty,  no enquiries are coming and no money is flowing into your business bank account; use this as an opportunity to go deep into who you are as a businesswoman and what you are creating.

Your business is you. You have created this business, but do you know the business?

If you have no enquires or bookings, are YOU clear in what you are offering?

You know what you do when you have no clients or money coming in?

 

You study and explore and get to know yourself – you work on yourself, you feel the emotions, fear, and disappointment of having no one pay attention or be interested in what you are offering, then you ask yourself.

Am I paying attention to what I am creating?

 

Am I interested in what I am offering?

 

Am I taking care of my business? BUT more importantly am I taking care of myself?

 

You dig deep into getting to know you. You pay attention to the thoughts you are having; you pay attention to where you focus your attention, you slow down and recognise cycles, ebbs, and flows, what energises you and what drains you.

 

You practice what you are offering. If its photography,  get your camera and you take photos, you experiment and play with every setting, in every light. You take self-portraits, get curious about playing with still life photography, you get out of your comfort zone and try street photography or take documentary photos of your kids, you move your body with your camera. The sessions you have allocated to client work in your diary that are laying empty, you fill them with you. Study what brings you joy, pleasure and desire in your photography. Read and study other photographers work, art, or process. Refine your skills, become the expert of your eye, heart and camera. Invest the time in taking photos and editing them. Practice the process that you are offering in your business.

You write, or journal: Let your hand write for 10 minutes, fill the page, just write, get anything and everything out of your head. Here are some words to start you off: “I sat and looked at the sky”

And you know what else you do? You get to know who your ideal client is:

YOU, ARE YOUR IDEAL CLIENT; can you sell your product or service to you? Honestly, can you with your whole heart and conscious sell your business to you? Do you believe in it so purely and deeply that you are proud to speak to anyone and everyone about your business, would you mention your business in a room full of opportunities and know it’s important and of value?

Would you buy your products or services?

Where in your business does it feel gross or creepy?

When you are spending hundreds or thousands on a product what do you expect for that money?

Does the level of service, luxury, attention you offer your clients compare with the money you are charging them?

 

Write copy / content and dig into the heart of what you do, pretend a stranger asked what you offer and why; voice the answer that feels strongest– not politically correct, surface level words, themes, or phrases that everyone uses. WHY do you do what you do? No one needs to see these words, write them for you, feel the energy and passion of what you offer when you are writing.

Your client wants to know YOU before they invest their money with you, their time with you. Your client wants to know you.  You need to know you. You need to know why you are putting time, effort, emotion, and money into creating a business –

What is your business for?

What are your values, standards, and boundaries – not just in business but in your life?

THIS IS YOUR BUSINESS you are creating. Create it with clear strong foundations. Eg you only answer emails or enquiries between 9am and 2pm. You value clear, open, honest communication – this is how you write your copy and your emails – your client always knows clearly what is happening, when and why.

Generosity is something you hold dear; you include a thoughtful gift to a client that has been a dream to work/ create with.

When you have no enquires or bookings go deep into curiosity and creativity around your business.

Ask yourself questions like:

Actually, you know what, I don’t want to do?………………………………..because

Use this question to refine, strip away and get clear on what you want in your business, become aware of the things in your business where you are sabotaging, making excuses, or limiting yourself, but feel you need to do them because that is what everyone else is doing.

 

What does my business make me grateful for…………because……………

 

Where does my business make me feel intensity………………………………because………………..

 

Where does my business make me feel energised………………………………………because……………

 

Where are the distractions……………………………………because……….

 

Why do I have no enquires or bookings…………………………………because…………….

 

Where am I tyring to keep up with someone else………………………………………………because…………

 

You know what you do when you have no clients or money coming in?

You share the journey with your audience wherever that is: social media, website, Pinterest, connections, and communities you are part of. You don’t have to tell them you have no clients, BUT share the work you have been practicing, share the process of creating the self-portraits or the still life, share the work you have been doing on creating copy for your business – no one needs to know that you wrote it to yourself as your own ideal client. You share the clarity in your copy about what your business is and why.  The inner work  you do brings clarity, energy and confidence to yourself and your business. THIS is clarity is what clients want to experience – share that. They want to experience joy and pleasure; show them how you create that in your business.

 

REMEMBER you are your business, and your business is how you create it.

 

 

I am available for mentoring session  – Brainstorming to clarity and accountability mentoring.

 

Click here to book

 

Have a beautiful day

 

Melinda